Introducing CONAN

Photographer: Vicki Leopold

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Photographer: Vicki Leopold

Client: Traffic Safe New Zealand

Traffic workers heads can be only 20cm away from speeding vehicles when laying cones leaving staff hurt or worse. We meet some of these workers and hear their harrowing stories plus meet their loved ones waiting for them to come safely home each night.

Traffic Safe New Zealand are the first company in New Zealand to bring self-coning trucks into the country and make safety of road workers a priority. We meet CONAN, New Zealand's first Self Coning Truck. ReloadPictures worked closely with Traffic Safe and their brilliant Creative Director to introduce and launch this amazing safety initiative. Videos were also created, these are in the BOTH section of this site.

"Everyone home safe, everyday"